careers

Sales and Marketing Cover Letter Sample [6 Reasons It Works]

Matt Glodz
Sales and Marketing Cover Letter Sample [6 Reasons It Works]

Analyse this cover letter for a Senior Vice President of Sales and Marketing to see what makes it effective

When crafting a cover letter, don't simply restate what is already on your CV.

Your cover needs to make the strongest case possible for why you are the right fit for the position, which requires going above and beyond the content of your CV.

If you are debating whether to include a cover letter at all, we argue that it is well worth the time investment, as it is will:

  • Demonstrate that you seriously considering the position
  • Differentiate you from applicants who didn't include one
  • Allow you to explain special circumstances (such as why you are looking to switch careers or that you will be moving to a new city)

Sales and Marketing CV Example

The cover letter above allows the applicant to accomplish the following goals:

1) Express her interest in the position and company

She explains why she is interested specifically in the Senior Vice President of Sales and Marketing role at Mindful Chef.

She also mentions how she became familiar with the company and the fact that she is "impressed by the company's fast growth and commitment to developing strong relationships with suppliers."

This strategy is effective because it:

  • Shows she has conducted her research
  • Reveals that she was intentional in her application and wasn't just sending out her CV to as many companies as possible

2) Provide an outline of the transferable skills she will discuss

In the second paragraph, she states that she has a "successful track record of driving customer engagement, improving marketing results and organising promotional events for new brands."

This strategy is effective because it:

  • Gives the reader a preview of the characteristics to be discussed in more detail
  • Demonstrates that she possesses skills that are directly applicable to the role

3) Explain what she is responsible for in her current role

In explaining her role at Ralph Lauren, she quickly summarises the position without going into significant detail.

She says that she is "responsible for increasing customer engagement across all channels, with a specific focus on eCommerce."

This strategy is effective because it:

  • Gives the reader an understanding of what she was doing day-to-day
  • Avoids repeating information that is already on her CV

4) Provide concrete examples of the value that she was able to drive

She leverages statistics regarding decreasing Google Ads CPC by 10% and increasing conversion rates by 200% to prove exactly how she succeeds at "improving marketing results."

For sales and marketing roles, providing detailed metrics such as how much you increased revenue or grew web traffic is essential.

This strategy is effective because it:

  • Makes her claims more believable, building her credibility
  • Demonstrates the magnitude of the impact she made

5) Tie previous experiences into the requirements of the target role

She not only provides an outline of her professional background and achievements but also ties these elements back to her target role.

For example, she says, "I would similarly combine my expert knowledge of eCommerce, retail and in-person marketing to grow Mindful Chef's brand recognition."

This strategy is effective because it:

  • Keeps the focus on how the company will benefit from hiring her
  • Shows that she has the relevant skills to immediately start making an impact in the position

6) Address the reader directly and says thank you

Instead of addressing the letter "To Whom It May Concern" or "Dear Hiring Manager," she addresses it to the Managing Director.

This strategy is effective because it:

  • Is more personalised
  • Shows that she made the effort to find out who she would be working for or who would be making the hiring decision

In Summary

While tailoring your cover letter for each position can be time-consuming, it can reap great rewards.

By crafting your cover letter using an approach like the one discussed, you will be able to maximise your chances of getting invited for an interview.


About the AuthorMatt Glodz


Matt Glodz is the Founder and Managing Partner of CV Pilots and a Certified Professional Resume Writer.

Based in London, he currently works with applicants ranging from CEOs to recent graduates and has been writing CVs for over eight years.

At CV Pilots, Matt combines his solid business and writing background to craft CVs that give his clients the best chance of landing interviews. He has lived in the UK, US and Italy.

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