How to Add Metrics & KPIs to Your CV [Free CV Tool]

Matt Glodz
How to Add Metrics & KPIs to Your CV [Free CV Tool]

Why Metrics Matter and How to Select Relevant Figures for Your CV

Recruiters want to see measurable results on your CV.

“By the time a candidate reaches the executive level, they should be able to showcase their strengths and back them up with tangible accomplishments that demonstrate they’ve made an impact in their previous roles,” recruiter Jon Hill from The Energists said.

Most applicants do a fine job explaining what they did in their roles on a day-to-day basis.

However, generic descriptors do little to differentiate you from similar applicants.

And in today’s competitive recruiting environment, differentiation matters.

In this article, we discuss:

    1. Why Metrics Are Important
    2. What Metrics You Can Include
    3. How to Add Metrics to Your CV (Example Statements)
    4. How to Check Your Document for Key Metrics (CV Metrics Tool)

      1. Why Metrics Are Important

      By incorporating metrics and KPIs into your CV, you’ll accomplish the following:

      • Demonstrate that your work made a tangible impact on the organisation
      • Add evidence that makes your claims more believable
      • Show that you are results-driven and action-oriented

      In other words, metrics help you write accomplishment-driven bullet points.

      As Darrell Rosenstein from The Rosenstein Group explained, “I want to see hard results and achievements…. Not just in words, but more importantly, in numbers."

      "Someone who is gunning for a top-management position must show their capacity to provide high-level solutions to the macro problems that any company has to deal with.”

      2. What Metrics You Can Include

      Even if you don’t work in sales and marketing, you can still find relevant metrics to add to your CV!

      Depending on your current role and industry, your performance will be measured in a variety of ways.

      A writer, for example, can still quantify how many articles he wrote or how much web traffic his content was able to drive.

      A teacher can quantify how many students she taught or how much her students improved their standardised test scores as a result of her efforts.

      To help you brainstorm metrics and KPIs that you could add to your CV, take time to reflect on the following questions, as relevant to your role.

      Sales & Revenue

      • Revenue Growth: By how much did you increase revenue on a month-over-month or year-over-year basis?
      • Conversion Rate: By how much did you increase conversions?
      • Frequency: How often did you execute sales campaigns?


      • Company Net Profit: By how much did you improve the company’s net profit?
      • Departmental Profit: By how much did you improve departmental profitability?


      • Project Costs: By how much did you decrease project costs?
      • Operating Costs: By how much did you reduce operating costs and in what areas?


      • Recruitment: How many people did you interview or hire?
      • Team Leadership: How many people did you lead? How many teams did you oversee?
      • Retention: By how much did you improve customer or team member retention?
      • Engagement: By how much did you improve employee engagement?


      • Cost Per Conversion: By how much were you able to reduce cost per conversion?
      • ROI: What was the ROI of your advertising campaigns?
      • Traffic: How much were you able to increase store or online traffic?
      • Content: How many articles did you write or ads did you create?

      Partnerships & Deals

      • Quantity: How many partnerships did you create, deals did you close or clients did you manage?
      • Impact: What impact did the partnerships that you established have on the organisation in terms of revenue, funding or sales growth?

      Performance & Operations

      • Efficiency: How much were you able to improve efficiency in time or percentage terms?
      • Output: By how much did you increase productivity or output?
      • Client Satisfaction: How much did you improve customer satisfaction metrics such as CSAT or first response time?


      • Projects: How many projects did you analyse?
      • Modelling: How many Excel models did you create? How many people used them?
      • Outcomes: What results were you able to drive by leveraging insights from your analysis?
      • Web: How did you improve website metrics such as bounce rate or domain authority?

      3. How to Add Metrics to Your CV

      When adding metrics to your CV, you want to provide context that explains why the metric is particularly relevant and impressive.

      To provide context, you’ll want to answer the following questions for your readers:

      • When (did you achieve the metric)?
      • How (did this metric benefit the organisation)?
      • Why (was improving this metric or KPI important)?

      As Kelly Garland, Principal of Garland source, said, “Your [CV should demonstrate] that you are an impact player, able to drive change and make improvements [and] solve pain. Make that clear and visible.”

      Below, we provide examples of how you can add context to your metrics by asking yourself these questions.


      • Before: Increased sales by 10%
      • After: Increased sales by 10% in the first two months of entering the role
      • Before: Signed 4 new hotel development deals
      • After: Signed 4 new hotel development deals in 2020, which are scheduled to open by Q4 2021


      • Before: Decreased project completion time by 25%
      • After: Decreased project completion time by 25% by creating a new project management workflow in Asana
      • Before: Reduced cost of goods sold by 12%
      • After: Reduced cost of goods sold by 12% via contract renegotiations with 4 major suppliers and employee training to reduce waste


      • Before: Wrote 15 blog posts
      • After: Wrote 15 blog posts to improve website traffic via SEO optimisation strategies
      • Before: Developed and rolled out 4 new Excel forecasting models
      • After: Developed and rolled out 4 new Excel forecasting models that reduced month-end reporting time by 30%

      4. How to Check Your Document for Key Metrics

      You can copy and paste your CV into the tool below (provided by Jobscan) to see what metrics are already present on your CV.

      Not impressed by the results?

      Read through the questions above to help you identify areas that you could potentially elaborate on.

      In Summary

      Don’t underestimate the importance of including metrics on your CV!

      As we mentioned, recruiters expect to see accomplishment-driven bullet points that demonstrate your value-add.

      If you are currently employed, make it a priority to track your performance at work.

      You’ll not only be able to leverage this data on your CV moving forward, but you’ll also be able to bring it up during performance reviews.

      By incorporating KPIs into your bullet points, tailoring your CV to your target roles and keeping your formatting simple, you’ll put yourself on the right track for a successful job search.

      About CV Pilots

      CV Pilots is an award-winning executive CV writing firm. Our previous clients include CEOs and senior executives at the world's leading companies.

      Here's how we can help you:

      CV, Cover Letter and LinkedIn Writing: After a one-hour phone consultation, one of our expert writers will prepare your top-quality personal marketing materials from scratch. 

      To learn more, book an introductory call here or email

      We're a proud member of the Professional Association of Resume Writers and Career Coaches. All of our writers have studied at top-tier universities and have solid industry experience.

      About the AuthorMatt Glodz

      Matt Glodz is the Founder and Managing Partner of CV Pilots and a Certified Professional Resume Writer.

      Based in London, he currently works with applicants ranging from CEOs to recent graduates and has been writing CVs for over eight years.

      At CV Pilots, Matt combines his solid business and writing background to craft CVs that give his clients the best chance of landing interviews. He has lived in the UK, US and Italy.

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