With so many of us already feeling overwhelmed with social media through constant push notifications and never-ending scrolling opportunities on Facebook, Instagram and Twitter alone, LinkedIn sometimes ends up on the back burner.
Most of our clients already have a profile but rarely use it - unless it’s time to start looking for a job.
As with any social media platform, you’ll be able to have the most influence and reap greater benefits for your career if you stay engaged with LinkedIn.
Here are five tips you can quickly implement to make sure that you’re capturing as much value from LinkedIn as possible.
Make sure your profile has All-Star status
LinkedIn calculates profile strength, and the stronger your profile, the more likely you are to appear in recruiter searches.
According to LinkedIn, small upgrades can reap huge benefits:
- Members with a profile photo receive up to 21x more profile views and 9x more connection requests
- Members with current positions are discovered up to 16x more in recruiter searches
- Members with more than 5 skills are 27x more likely to be discovered in searches by recruiters
- Including the city where you are based makes you stand out up to 23x in searches
If you complete the steps above and include a summary, you’ll hit All-Star status.
Getting to All-Star status takes half an hour, but it’s an investment that can reap great returns if you put in the effort.
Expand your network
In the end, LinkedIn is a social media platform, so it’s all about connection.
Start by adding your friends and co-workers.
Once you have a base, you’ll be able to reach out to people you don’t know but would like to learn more about or meet.
Whenever you send connections to people you don’t know, make sure to send a personal message instead of the generic pre-written text LinkedIn provides!
It’ll likely make the recipient a lot more receptive to your invitation.
Engage with your network
If one of your connections recently got promoted or had a birthday, send them a message! It’s a great opportunity to reconnect with old friends, classmates or colleagues.
Again, make sure to add a personal touch, as most people don’t bother.
You can also comment or like their posts to increase your visibility.
Post industry updates
If you follow relevant companies and groups, you’ll see content they post in your feed.
Did you come across any interesting articles? If so, share them!
This is an easy way to keep your profile active and appear engaged with minimal effort on your end.
Adjust this setting to let recruiters know you’re open to new opportunities
If you’re looking for new roles or simply open to hearing about new opportunities, adjust this setting in your dashboard to let recruiters know.
You can specify what types of roles you are interested in and your preferred locations.
Often recruiters will reach out to you directly with roles you would be a good fit for, potentially helping you land a new position without even having to search for it yourself!
We’re not telling to check LinkedIn as often as you check Facebook or Instagram (we’re all about digital minimalism).
But even ten minutes once a week will put you ahead of the pack if you simply:
- Add a few new contacts
- Repost an interesting article related to your industry
- Congratulate one or two individuals on their recent promotions or send birthday wishes
- Like or comment on a connection's post
Given that so much of recruitment today takes place online, building up your presence - slowly, step-by-step - will help ensure that you have a strong network of contacts and recruiters to leverage when the time comes!
Do you need help building your LinkedIn profile? Our expert CV and LinkedIn writers can help!