How To Write Standout CV Bullet Points That Land Interviews

Matt Glodz
How To Write Standout CV Bullet Points That Land Interviews

Follow Our Simple Formula For Achievement-Based Bullet Points

One of the biggest mistakes people make on their CVs is simply listing the tasks they were responsible for without explaining their accomplishments.

When you submit your CV, always remember that you won't be the only applicant who can realistically do the job.

To truly differentiate yourself, you need to go beyond simply describing what you did on a day-to-day basis.

We explain how to craft bullet points that demonstrate the tangible value you bring to an organisation, helping you stand out from other similar applicants.

You'll also meet the expectations of executive recruiters.

As a result, you'll improve your chances of landing interviews.

The Two Types of CV Bullet Points

On your CV, you want to include a combination of achievement-based and task-based bullet points.

1) Task-Based Bullet Points

Task-based bullet points describe your skills and what you were mainly responsible for in your position.

Examples of task-based phrases may include:

  • Prepared tax filings
  • Drafted investment memoranda
  • Conducted interviews

You’ll likely need a few task-based bullet points, as they help readers understand the primary function of your role.

2) Achievement-Based Bullet Points

Achievement-based bullet points, on the other hand, provide concrete examples of the impact you made on the organisation you were a part of.

We recommend incorporating as many achievement-based bullet points into your CV as possible.

This structure is the most effective way to truly convey your skills and initiative.

The Formula for Achievement-Based Bullet Points

Achievement-based bullet points are made up of three components:

1) Main point

2) Example

3) Explanation

By weaving these three components together, you will end up with powerful content that is more convincing and engaging to read.

Keep this simple formula in mind as you continue reading:

Main Point + Example + Explanation

Part 1: Main Point

Your main points are the things you did day-to-day.

Main points can include statements like:

  • Recruited and interviewed candidates
  • Made sales calls
  • Wrote consulting reports
  • Analysed profit and loss statements
  • Assisted customers

Part 2: Example

Your examples take your main point one step further to make them more specific.

In other words, how were the day-to-day tasks you identified specific to your role within the company?

  • Recruited and interviewed candidates for entry-level analyst roles
  • Made sales calls to current and potential high-net-worth clients
  • Wrote consulting reports analysing the market suitability for new hotels
  • Analysed profit and loss statements for the beverage division on a weekly, monthly and annual basis
  • Assisted customers to determine the right product for them

Part 3: Explanation/Elaboration

Your explanation, or elaboration, ties what you were doing into its impact on the company.

If a recruiter were to read your bullet point, you want this portion to answer the "so what?" question for them.

In other words, what was the purpose of what you were doing?

Whenever possible, cite relevant metrics and quantify your accomplishments to back up your claims.

The bullet points below combine all three elements we discussed:

  • Recruited and interviewed candidates for entry-level analyst roles, helping expand the department by 20%
  • Made sales calls to current and potential high-net-worth clients, consistently exceeding sales goals by 15%
  • Wrote consulting reports analysing the market suitability for new hotels resulting in five new properties being added to the company's property portfolio
  • Analysed profit and loss statements for the beverage division on a weekly, monthly and annual basis to identify any discrepancies, ensure accurate reporting and determine areas for improvement
  • Assisted customers to determine the right product for them, increasing customer loyalty and satisfaction scores from 7.5 to 9.6 over a six-month period

It should be clear how each of the examples above highlights a specific accomplishment whilst still mentioning routine tasks.

How Many Bullet Points You Should Write For Each Position

You should aim to have anywhere from 4-6 bullet points for each position.

Your most recent (or most relevant) positions should contain the most in-depth information.

Because your resume should be no longer than two pages, you won't be able to discuss every single thing you were responsible for. Instead, focus on the most relevant and impressive information.

You should also tailor your CV's content to your target roles, ensuring that you are providing information that positions you as a strong fit.


1) Recruiters are most interested in the last five to ten years of your career history.

2) If you're like most candidates, you gained increasing responsibility throughout your career.

If that's the case, you are more likely to have made a bigger impact in recent years than when you were still in an entry-level role.

Questions to Ask Yourself If You Hit Writer's Block

If you’re starting to write your CV and feel stuck, start by simply making a list of your day-to-day responsibilities.

Then, start asking yourself questions such as the following to help you identify where you can add additional information.

  • How many people were you managing? In what context?
  • What kinds of analyses did you conduct? How did the company use them?
  • How much were you able to sell?
  • By how much did you exceed sales targets or performance goals?
  • Were you able to automate or make any work processes more efficient? How much time did they save?
  • What specific strategies or tools did you use to help you meet your goals?
  • Did you prepare any sort of written materials? What kind? Operations manuals? Guides to best practices? Training tools?
  • Did you collaborate with any other internal or external departments? How? What resulted from these collaborations?
  • In the greater context of your company, how was your work adding value? What decisions did you help drive?
  • Did you organise meetings or events? How many? How often?
  • Did you represent the company at any external meetings or conferences? At which ones?
  • Were you responsible for creating budgets, forecasts or other types of financial analyses? How accurate were they? How large of a budget were you managing?
  • Were you using any industry-specific tools or software programs? To do what?

In Summary

Your CV's content can help you stand out from other similar applicants.

Once you are happy with your bullet points, check out the following articles to make sure that you aren't committing any CV writing faux pas:

About CV Pilots

CV Pilots is an award-winning executive CV writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied at top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

CV, Cover Letter and LinkedIn Writing Services: If you are looking for end-to-end support, hire one of our professional CV writers to rewrite your documents from the ground up. 

Executive CV Template Downloads: If you plan to prepare your own CV, consider using one of our classic, ATS-friendly CV templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email

About the AuthorMatt Glodz

Matt Glodz is the Founder and Managing Partner of CV Pilots and a Certified Professional Resume Writer.

After studying business communication at Cornell University, Matt worked for global companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents.

At CV Pilots, Matt combines his solid business and writing background to craft CVs that give his clients the best chance of landing interviews. He has lived in the UK, US and Italy.

Based in London, he currently works with applicants ranging from CEOs to recent graduates and has been writing CVs for over 10 years.

He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, The Times and Thrive Global.

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