career-advice

5 Ways to Increase Your LinkedIn Profile Views

Matt Glodz
5 Ways to Increase Your LinkedIn Profile Views

We explain how to boost your LinkedIn profile’s engagement to drive results

LinkedIn can be an excellent way to network and land a new job, but you aren’t likely to get far by simply creating a profile and waiting for an opportunity to fall into your lap.

While it’s easy to be passive and simply turn to LinkedIn’s job board functionality to apply for roles, its real power lies in its ability to foster connections between individuals.

By putting in the work and following the steps outlined below, most casual users can easily double or triple the number of profile views they’re getting in under a week:

1) Add more connections

The first critical step to gaining traction on LinkedIn is to increase your number of connections.

We encourage you to aim for 100 at a minimum, but ideally, you’ll want to hit the 500+ mark.

Simply put, you want to maximise your reach to build your credibility within your niche, making people aware of who you are and your expertise.

2) Post content regularly

We recommend posting a mix of both original content and relevant industry articles 2-5 times per week.

When someone likes or comments on your post, it will also appear to others in their network, driving additional visitors to your profile.

To make your content visible to those outside your network, you should also use 2-3 relevant hashtags per post.

Remember that consistency is key!

Posting just once every few months likely won’t make much of an impact, unless it happens to go viral.

If you’re not a fan of social media or prefer to queue up your posts in advance, consider using a social media planning and automation tool such as Buffer.

3) Comment and like posts in your feed

Be sure to thoughtfully comment on other posts in your feed, as your engagement on LinkedIn shouldn’t be a one-way street.

When you comment on someone else’s post, you’re also putting yourself in front of their network.

You never know who may come across your comment and proceed to visit your profile!

4) Reach out to your network

It can feel awkward to message an old classmate or coworker you haven’t spoken to in years out of the blue.

However, the faster you get past this discomfort and start reaching out, the less intimidating LinkedIn will seem.

Start by sending just one message today.

You’ll also have more fun in the process!

5) Complete and optimise your profile

If your homepage is prompting you to add relevant skills, a summary or any other content to your profile, be sure to do so.

You want to reach LinkedIn’s “all-star” status to improve your chances of appearing in recruiter searches.

You should also set aside time to learn more about LinkedIn so you can optimise your profile by crafting your headline in a way that improves click-through rates, for example.


About CV Pilots

CV Pilots is an award-winning executive CV writing, career coaching and outplacement firm. Our previous clients include CEOs and senior executives at the world's leading companies.

Here's how we can help you:

CV, Cover Letter and LinkedIn Writing: After a one-hour phone consultation, one of our expert writers will prepare your top-quality personal marketing materials from scratch. 

CV Content Review & CV Editing: A professional pair of eyes will look over your existing CV to catch any errors and advise on areas of improvement.

Career Transitions: A powerful combination of our document writing and career coaching services helps position you to secure a new role.

To learn more, book an introductory call here or email team@cvpilots.co.uk.

We're a proud member of the Professional Association of Resume Writers and Career Coaches. All of our writers have studied at top-tier universities and have solid industry experience.


About the AuthorMatt Glodz


Matt Glodz is the Founder and Managing Partner of CV Pilots and a Certified Professional Resume Writer.

Based in London, he currently works with applicants ranging from CEOs to recent graduates and has been writing CVs for over eight years.

At CV Pilots, Matt combines his solid business and writing background to craft CVs that give his clients the best chance of landing interviews. He has lived in the UK, US and Italy.



Related Articles

ATS Keyword Optimisation Tips That Work [Research Based]
We explain how applicant tracking systems (ATS) work and how to optimise your CV to beat ATS scans. A recent study shows that 98.8% of Fortune 500 companies use applicant tracking systems, so CV keyword optimisation is key when you're applying for jobs at large organisations.
Read More
8 Inconsistencies That Will Break Your CV
On your CV, consistency is key. This checklist addresses the most common inconsistencies that cause recruiters to instantly say "no." Sometimes the small things that go unnoticed make the biggest impact! We discuss critical CV design, formatting and content issues to be aware of.
Read More
How To Improve Your CV's Layout and Readability
Studies show that recruiters spend just 7.4 seconds reading a CV. We explain how to optimize your CV's formatting to improve skim value and get recruiters to spend more time on your document. We discuss how margin, spacing and font choices affect your CV's readability and can boost your credibility.
Read More