What to Write in Your LinkedIn “About” Section: Proven Tips and Examples

Your LinkedIn “About” section – also known as your summary – is one of the most important parts of your profile. Think of it as your 30-second elevator pitch: if someone only reads this section, will they understand who you are, what you offer, and why they should get in touch?

Most professionals underestimate this space, but a well-written LinkedIn summary can make the difference between being overlooked and being contacted by the right recruiter, client, or collaborator.

Below, we break down the five core goals of a strong LinkedIn summary and provide practical examples you can adapt to your own profile.

If you’re ready to take the guesswork out of job applications and
give yourself a genuine competitive edge, our CV Reviews and
CV Template Bundles are designed to help you stand out in even
the toughest hiring markets.

CV Reviews – Save £60
If you’re not sure your CV is truly working for you, our
Professional CV Review Service provides in-depth, recruiter-level
 feedback on content, structure, and ATS compatibility. You’ll receive
a personalised action plan showing exactly what’s holding you back
and how to fix it, so you can apply with confidence. Use discount code
PCVR60 at checkout to save £60 and give your next application the
competitive edge it deserves.

CV Template Bundles – Save £40
Prefer to write your own CV but want a proven framework? Our
CV Template Bundles include an ATS-friendly, recruiter-approved
template, plus our storytelling framework, metrics tracker, CV checklist,
and scorecard - everything you need to create a document that sells
your skills and achievements. Use discount code CVTB40 to get
£40 off and start building a CV that gets noticed for all the right
reasons.

These tools pull back the curtain on the hiring process, cutting
through the smoke and mirrors so you understand exactly what
employers and ATS systems are really looking for

1. Provide a Clear Overview of Your Background

The first job of your summary is to answer the question: Who are you?

Write in the first person to keep your tone approachable and human. You don’t need to list every detail of your career (that belongs in your Experience section), but you should give readers enough context to understand your professional journey and authority.

Questions to guide you:

• What is your current role and job title?

• Which companies or industries have you worked in?

• What key achievements define your career so far?

Example:

I am currently Executive Vice President and Chief Investment Officer at Hamilton Hotel Investors, bringing over a decade of experience in hotel feasibility, development finance, and asset management with Hilton, EY, and Cedar Capital Partners.

2. Highlight Your Key Areas of Expertise

Your summary should act as a keyword-rich snapshot of your skills. This helps with LinkedIn SEO and increases your chances of appearing in recruiter searches.

Instead of a long list, group your expertise into a short sentence or bullet points.

Example:

My expertise includes portfolio growth strategy, investor relations, contract negotiations, and financial analysis.

3. Make Your Professional Goals Clear

Readers want to know not just where you’ve been, but also where you’re going. Stating your goals helps recruiters and clients immediately see whether your aspirations align with what they’re looking for.

Examples:

• As a CFA candidate, I am eager to build a long-term career in portfolio management.

• I help US citizens living in the UK navigate cross-border tax and investment complexities.

This section positions you for future opportunities and ensures your profile isn’t just a static career history.

4. Encourage Visitors to Contact You

Your summary should end with a call to action. Whether you’re open to new opportunities, growing a business, or hiring, tell people how and why to connect with you.

Examples:

• If you’re looking for a logistics leader with a track record of streamlining operations, feel free to reach out.

• I am currently pursuing opportunities in management consulting and welcome conversations about upcoming roles.

• My team helps executives prepare for interviews with personalised coaching – contact me to learn more.

If you’re comfortable, include your email address to make it easier for non-connections or non-Premium users to get in touch.

5. Build Your Personal Brand

Finally, your summary should leave readers with a sense of who you are as a professional. This is your chance to differentiate yourself by weaving in personality, values, or career philosophy.

Don’t copy and paste from your CV. Instead, aim for a concise, engaging narrative that is polished but approachable.

Pro tip: print your summary or read it aloud before publishing. Small grammar or punctuation errors can undermine your professionalism.

In Summary

Your LinkedIn “About” section is prime real estate. It’s one of the first things recruiters and potential employers read, and it can shape their impression of you within seconds.

By:

• outlining your background,

• showcasing your expertise,

• clarifying your goals,

• inviting contact, and

• reinforcing your personal brand,

you’ll transform your summary into a powerful career tool.

A strong LinkedIn profile doesn’t just represent where you’ve been – it positions you for where you want to go.

To find out more, visit our website www.cvpilots.co.uk If you have any further questions, you can either book a consultation call with one of our team, or get in touch via email on team@cvpilots.co.uk