LinkedIn Headline Tips That Get Results
Whenever someone comes across your profile on LinkedIn, you only have 120 characters (including spaces) to make an instant impression and get them to visit your profile.
There's a lot of debate as to what makes an effective LinkedIn headline.
In this article, we answer frequently asked questions about crafting an effective LinkedIn headline.
By applying our tips, you'll be able to optimise your headline and maximise your profile's click-through rate when it appears in searches.
Should I mention that I'm open to new opportunities?
We don't recommend saying that you're open to new job opportunities in your headline.
Your headline serves as your first impression when you come up in searches, and you already have very little space to work with.
Think carefully about how to make the most of it.
When you come up in searches, all your visitors see is your photo and headline:
If you use the headline to simply say "open to new opportunities," you're not providing potential visitors with any clue as to where your expertise lies and why they should contact you.
In addition, LinkedIn already gives you the option to let recruiters and your network know you're open to new opportunities via the new #OpenToWork feature.
This feature already puts a banner on your profile photo, which recruiters and hiring managers will be easily able to recognise in searches.
As such, there's no reason to repeat information.
Should I include my company name and job title in my headline?
We highly recommend including your job title and current (or most recent) company in your headline.
You want to give visitors information that they expect to see and will immediately recognise.
Recruiters want to see what you are currently doing, as it gives them an instant idea of your expertise and seniority level.
From a networking and new opportunity generation perspective, you'll also benefit from having this information in your headline.
Industry colleagues want to see whether you work (or have worked) in a related position, as this will influence their decision to connect with you.
Potential clients and customers also want to know who you are and what you sell.
How do I incorporate keywords?
By listing your company name and current position title, you naturally incorporate relevant keywords into your headline, making it more like that you appear in recruiter searches.
If you have extra space, we recommend adding a set of "pipes": |
Then, include keywords related to your industry expertise or target positions.
LinkedIn profile headline examples that incorporate this strategy include:
Investment Analyst at Hilton | Hotel Development | Feasibility Analysis | Underwriting
Sales Executive at Pfizer | Pharmaceutical Sales | Medical Sales Representative
Partner at Latham & Watkins | Real Estate Law – Financing, JVs, Project Development
By incorporating the right keywords, you'll appear in LinkedIn searches more frequently.
Do you recommend a creative, personal LinkedIn headline?
You'll likely find differing opinions on the topic, but we're strong proponents of keeping your LinkedIn profile clean and professional.
If you want to include your value proposition after your job title to give visitors an idea of how you can help them, go ahead. However, be sure to incorporate relevant keywords into it as well!
An example of this strategy would be:
Recruiter at Spencer Stuart: Helping Executives Secure Roles in Finance & Private Equity
Otherwise, we don't recommend getting any more creative with descriptions of your personality and enthusiasm, for example.
What's an effective LinkedIn headline formula?
Keep it simple.
[Job Title] at [Company Name] | [Area of Expertise #1] | [Area Expertise #2] | [Area of Expertise #3]
You can't go wrong with the formula above if you want a professional headline that drives results.
To learn more about LinkedIn best practices, check out our LinkedIn Series here! You'll find links to a variety of brief, punchy articles that will help you get the most out of the platform.
If you need help writing and optimising your LinkedIn profile, email us at email@example.com or call us on +44 (0)207 043 2684 to learn how we can help.