Chief Marketing Officer (CMO) CV Example & Writing Tips for 2025

Chief Marketing Officer (CMO) CV Example & Writing Tips for 2025

Chief Marketing Officer (CMO) CV Sample & Expert Tips for Improving Your CV

Your CV is more than a career history – it’s your marketing campaign for the most important product you’ll ever promote: you.

This achievement-based Chief Marketing Officer (CMO) CV example shows you what recruiters and executive search firms really expect to see at the senior level.

By studying this sample and applying the expert tips we share, you’ll learn how to:

  • Highlight marketing impact in commercial terms recruiters care about

  • Showcase leadership across brand, digital, and growth strategy

  • Structure your CV for maximum clarity and recruiter “skim value”

Whether you’re a CMO, marketing director, head of marketing, digital marketing manager or even a marketing graduate aiming high, these principles will help you craft a CV that positions you as a results-driven marketing leader.

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What Recruiters Expect in a CMO CV

At the executive level, your CV must do more than look professional – it has to prove the commercial impact you’ve delivered. Recruiters expect a document that is easy to skim yet filled with evidence of measurable results.

Below, we break down each section of the CMO CV sample and share do’s and don’ts to help you position your marketing leadership career effectively.

Career Summary

✅ DO use bullet points and quantifiable examples to show your career trajectory and standout achievements.
❌ DO NOT waste space on vague, overused descriptors like: seasoned marketing executive | results-driven leader | creative, proactive, adaptable.

Example:

  • Brings 20 years of strategic sales and marketing leadership across hospitality, real estate, events, entertainment and fresh food delivery with STR Global, HelloFresh, WeWork, Live Nation and Disney.

  • Transformed STR Global’s international marketing strategy, boosting sales by £8M+ annually.

  • Spearheaded HelloFresh’s UK and European launch, reaching 200K customers in year one via high-converting PPC, influencer and B2B campaigns.

  • Directed national sales teams for WeWork and Live Nation, driving sustained revenue growth.

Areas of Expertise

✅ DO focus on hard skills and industry-relevant expertise drawn directly from job descriptions.
❌ DO NOT list soft skills like “strong communicator” or “team player” – recruiters expect these as a baseline.

Example Areas of Expertise:

  • Global Sales & Marketing Strategy

  • Customer Segmentation & Analytics

  • Competitive Positioning & Brand Management

  • Digital Marketing & Omnichannel Campaigns

  • Strategic Marketing Communications

  • Process Optimisation & Cultural Change Management

Professional Experience

✅ DO separate responsibilities (short paragraph) from achievements (bullet points).
❌ DO NOT dump a list of “responsible for” tasks that don’t differentiate you.

Example – STR Global | London, UK | Chief Sales & Marketing Officer | 2016–Present
STR Global provides data intelligence and analytics for real estate, hotels and tourism. Lead marketing strategy, pricing, customer segmentation and communications across EMEA, Americas and APAC. Partner with executive leadership post-acquisition to align strategy and restructure. Lead global sales and marketing teams (11 account managers, 32 business development reps).

Key Achievements:

  • Restructured global marketing teams, generating £8M+ in new turnover and boosting retention by 21%.

  • Partnered with leadership to launch real estate consulting services, achieving £3M first-year revenue.

  • Optimised global pricing models, driving a 20% uplift in client revenue.

  • Implemented Salesforce CRM, streamlining lead generation and improving conversion tracking.

(Similar rewrites for HelloFresh, WeWork, Live Nation – all achievement-heavy, quantified, and impact-focused.)

Early Career

✅ DO keep it concise – show progression and credibility.
❌ DO NOT include irrelevant entry-level roles in detail.

Example:

  • The Walt Disney Company – Director, Group Sales & Pricing Strategy

  • Booking.com – Regional Market Manager

  • Expedia – Market Manager

Board Memberships

✅ DO list board, volunteer and community leadership roles to showcase external influence.
❌ DO NOT go into unnecessary detail unless creating a board/NED-specific CV.

Example:

  • Board Member – Chartered Institute of Marketing (CIM)

  • President – LSE Alumni Association London

  • Vice President – Cornell Hotel Society, London Chapter

Education & Certifications

✅ DO list advanced, relevant qualifications that reinforce credibility.
❌ DO NOT overload this section with irrelevant short courses.

Example:

  • Cornell University – Master of Management in Hospitality (MMH)

  • London School of Economics – BSc (Hons) Economics

✅ Key Takeaway: Your CMO CV must demonstrate how you’ve driven measurable growth – from revenue uplift to customer acquisition, brand positioning to digital transformation. Recruiters want proof of impact at scale – not generic statements.

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